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Part 04
PART_04
‘23 Re-Brand // Relaunch Campaign
“FUEL YOUR FLOW”
Client: MXXY Hydration
Creative Director: Drew Dawson
Executive Producer: Jake VanHeel
Camera Operator: Jake VanHeel
Photographer: Chris Wellhousen
Talent: MXXY Hydration
Production
Post
Photo Retouching: Jake VanHeel + Mason Hall
Motion Graphics: Mason Hall
Video Editor: Jake VanHeel
Colorist: Bima Mendiola
Audio: Jake VanHeel
DELIVERALES
HERO asset
By: Jake VanHeel & Mason Hall
60 Second - Ski & s’mores
Additonal
Videos
15-30 Sec Deliverables in (1x1, 4x5, 9x16)
Product Use Case
How and Why + Who
Enthusiast Action
Core Action, Community
Beauty Sequence
Hyper-visual

Placement+
Useage
SOCIAL, WEB, LANDING PAGES, Ad’s, NEWSLETTER, Trade-shows, ETC.






Why Behind The Scene is important
Engage community members with the process
Create new narrative of process
Create before & after
BEHIND THE SCENES
Campaign
NaV
