run

Part 04

PART_04

‘23 Re-Brand // Relaunch Campaign

“FUEL YOUR FLOW”

Client: MXXY Hydration

Creative Director: Drew Dawson

Executive Producer: Jake VanHeel

Camera Operator: Jake VanHeel

Photographer: Chris Wellhousen

Talent: MXXY Hydration


Production

Post

Photo Retouching: Jake VanHeel + Mason Hall

Motion Graphics: Mason Hall

Video Editor: Jake VanHeel

Colorist: Bima Mendiola

Audio: Jake VanHeel

DELIVERALES

HERO asset

By: Jake VanHeel & Mason Hall

60 Second - Ski & s’mores

Additonal

Videos

15-30 Sec Deliverables in (1x1, 4x5, 9x16)

Product Use Case

How and Why + Who

Enthusiast Action

Core Action, Community

Beauty Sequence

Hyper-visual

Placement+

Useage

SOCIAL, WEB, LANDING PAGES, Ad’s, NEWSLETTER, Trade-shows, ETC.

Why Behind The Scene is important

  • Engage community members with the process

  • Create new narrative of process

  • Create before & after

BEHIND THE SCENES

Campaign

NaV

HIKE

Part 02

Part 03

BIKE

Part 01

STUDIO

MOTO

Campaign 

pilot