
Concepts
Campaign
-
"Cheaper than a Medium Pizza."
— College Student
-
"For the budget collector."
— Stay at Home Dad.
-
"Better odds than with her last nigh."
— Frat Bro
-
"Big deal on a budget."
-Young office professional
-
Automotive
—Young Hustlers Club
-
Nautical
— Salty marinier
-
The only subscription you might get to fist
— Only Fans Clientelle
-
Shit Ticket
Did you find us on the toilet? “Shit Ticket for 10% off”
Or the DUCE for double tickets from 4AM to 9AM
PIERRE GASLY
Lifestyle + Use case is the key to putting our target audience into the shoes of a potential winner

Testing
Split
-
A Testing
Use Case Based - High End:
-Suits
-Office
-Golf
-Jets
-
B Testing
Use Case Based - Aspirational
-College dorm
-Boats
-Outdoor
-Young collectors
-
C Testing
Hyper Visual - Studio Imagery
-Jet Textures
-Collections Texture
-Office
-